Blockwordcraft.com
The CHALLENGE Today's small business is the minnow in a shark pond. So, how does the little guy successfully compete for market share? Against the bigger fish, their marketing agencies, and ad campaigns? |
The EQUALIZER Market smarter. On target. With specific focus. My specialty is market communications for small business. |
The ANSWER Communicate what your customers need to hear. Define your unique selling message. And get that message out. Effectively. Efficiently. |
When the occasion is SPECIAL Don't just settle for some generic card, with canned sentiment. Give your true feelings voice. With uniquely individual expression. |
Your personal GHOSTWRITER Consider all those times, when deeply personal communication is appropriate. And imagine being able to express yourself, eloquently. Now you can. |
Robert Block Wordcraft and Copywriting, LLC
The foundation of Robert Block Wordcraft and Copywriting is the applied understanding that business is built on relationships. This common sense ethic permeates all business practices. From initial contact and proposal, through post-invoice follow up, client satisfaction remains the primary focus. In every sense, relationships are my business. In professional practice, and personal belief, I support the entrepreneurial spirit of small business. And the people who take on the challenge. These are the origins, and future, of the American dream. Many of us, in business today, have shared this advice with aspiring entrepreneurs. "Build your business on what you know and love." It's great advice. As I'm here to tell you. I love what I do for a living. I'm living the dream. And that's your assurance of complete dedication to my clients' satisfaction. It's a matter of personal pride. As your business is for you. Everyone in business knows that satisfaction is also measured in dollars. The dollars that go into your pocket, the dollars that stay in your pocket. To earn that measure of satisfaction, we all apply the same basic business principles. Keep our costs down, and offer our customers value. For their hard earned dollars. Because my passion is helping small business
grow and prosper, I practice the above principle. To the max. By working
at home, alone. All documents are created and printed on my own PC. No
rent, no employees, no outsourcing. So clients pay only for my time. At
reasonable, affordable rates. For small businesses, and individuals.
General: Consumer communications, market positioning, branding, retailing and direct sales (hard goods, soft goods, tangibles, intangibles, big ticket, small ticket), e-commerce, non-profits. Specific businesses, etc: Real estate, motor vehicles, furniture, appliances, service stations, apparel, footwear, photography, food service, variety stores, mail order, greeting cards, organizations, charities, individuals. Media: print ads, flyers, brochures, signs,
tag lines, menus, web sites, speeches, presentations, newsletters, greeting
cards.
Business Writing: To provide professional, productive, affordable copy for a variety of business applications, in all print media. Please click on business writing for more information. Personal Writing: To provide personalized
verbal expression for all appropriate occasions. Please click on personal
writing for more information.
Print Media for Business: ad copy, sales brochures, flyers, sales letters, tag lines, slogans, catalog copy, menu copy, newsletter copy, web site copy, etc. Please ask about any project that isn't specifically listed. Personal Ghostwriting for Individuals: greeting
card copy for all occasions, toasts, roasts, vows, speeches, presentations,
etc. Please ask about any project that isn't specifically listed.
If you're ready to discuss or begin a project,
please contact me.
First, the mandatory disclaimer: The figures below are estimates. Actual fees may vary according to project size, complexity, etc. Before commencement of any project, you will be furnished a written quote. In the rare case that actual fees will exceed the quote, you'll be asked for pre-approval, and given a full explanation. Often, multiple documents or projects will be involved. In such cases, reduced "package rates" will be structured. Special note for business clients wanting to minimize costs: Fees are based on an hourly rate. The total fee is a combination of "research" and "writing" time. Hence, the more information you furnish, the less research time that will be required. And your costs will be reduced, accordingly. Please see getting started for the "initial consultation" questionnaire. Business Writing:
Personal Writing:
Your business is your business. And I take your confidence very seriously. As evidence, please note that you see no "client list", anywhere. I consider this my "discretionary responsibility". And it's the right policy for today's ruthlessly competitive world. To write effective copy for you, that sells your product or service, I'll need to know and understand it. Thoroughly. And your competition. That's a reasonable working definition of "full confidence". That confidence must be respected. And it will be. My policy is to never discuss clients, or
their businesses. With anyone. Period. For your protection. Thanks for
your understanding and appreciation.
Simply stated: If you aren't happy with the copy I produce for you, don't accept it, and don't pay. Along with the initial draft(s), clients will receive the invoice, including an approval/rejection form. If the draft is approved, work will proceed, and necessary revisions will be made, at no additional charge. However, if the work's not satisfactory, simply reject and return it. If you find this unusual, in today's "buyer
beware" environment, I'll gladly explain. Referrals, from satisfied
clients, provide a large segment of my business. As you see, under confidentiality,
I'll never discuss your business with anyone. But, I'd greatly appreciate
your talking about my business.
Getting Started If you're ready to discuss or begin a project,
please contact me.
Copyright© 2004 Robert Block Wordcraft and Copywriting,LLC all rights reserved. Privacy Statement |
